Kevin Smith

Kevin Smith is a seasoned professional in the automotive and strategic consulting sectors with extensive experience in brand development and strategic planning. As the Founder of 360 Brand Machine since May 2008, Kevin has led a pioneering agile consultancy that caters to a diverse range of brands, including Fortune 100 companies. Currently serving as a Strategic Advisor at motormindz since July 2016, Kevin collaborates with senior leadership to enhance brand communications in the automotive sector. Previous roles include Advisor and Executive Vice President at Unison, where Kevin contributed to sustainable solutions for Fortune 500 clients, and Senior Vice President at Campbell-Ewald, where Kevin developed a brand platform for General Motors' Chevrolet Division. With an earlier foundation as a Senior Partner at JWT, Kevin's expertise spans strategic planning, marketing intelligence, and consumer insights, complemented by education from Oakland University.