Bidisha Roy is a seasoned marketing professional with extensive experience in social media strategy and digital marketing, currently serving as a Senior Specialist in Social Operations at Motorola Mobility since August 2019. In this role, Bidisha designs and implements social media strategies aligned with business goals, manages global social accounts, and develops campaigns for product launches and brand stories utilizing data analytics to inform decision-making. Previously, as Digital Lead at Red Baron Pvt. Ltd., Bidisha focused on crafting exceptional brand narratives. Earlier positions include Digital Marketing Executive at TITAN COMPANY LIMITED and Social Media Specialist at OnePlus, along with roles in content marketing at REALBRIDGE e-Marketing Solutions and an internship at Huawei Technologies. Bidisha holds a Master's degree in Media, Marketing, and Management Communication from COMMITS and a Bachelor's degree from Jyotinivas College.
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