Pierre Barrard

Pierre Barrard has a diverse and extensive work experience spanning over three decades. Pierre currently serves as the Chief Marketing Officer at Motul since November 2021. Prior to their current role, they held various executive positions at Tarkett, starting as the EVP Strategic Marketing and Digital - Member of the Group Executive Committee from July 2018 to February 2019. Pierre then took on the role of EVP Strategic Marketing, Digital, and Innovation - Member of the Group Executive Committee from March 2019 to October 2021.

Before joining Tarkett, Barrard had a successful career at Michelin, where they held several senior leadership positions. Pierre served as the Senior Vice President Marketing and Digital Passenger Car and Light Truck Business Worldwide from October 2015 to June 2018, achieving a significant 40% margin growth through a new strategy and cost-saving initiatives. Pierre also served as the Vice President Marketing Passenger Car and Light Truck Business North America, Vice President Marketing Passenger Car and Light Truck Business Europe, and Commercial Director for the 2 Wheels Business in Europe. During their tenure at Michelin, Barrard led various transformative initiatives, including brand revitalization, market expansion, and organizational restructuring.

Barrard started their career at Nestle France, where they held multiple marketing roles in the Foodservices division, including Marketing Director and Senior Group Marketing Manager for various iconic brands.

Overall, Pierre Barrard's work experience showcases their expertise in strategic marketing, digital transformation, brand management, and leadership in multinational companies.

Pierre BARRARD has obtained a degree in ESSEC GRANDE ECOLE from ESSEC Business School. They also hold a Master's degree in MIAGE (Master Computer Science Applied to Business Management) with Honors from Paris-Sud University (Paris XI).