Leif Eric Arneson

Associate Art & Digital Design Director at Mount-It

Leif Eric Arneson has a diverse work experience in the field of art and design. Leif Eric is currently working as an Associate Art & Digital Design Director at Mount-It! since February 2023.

Before that, Leif worked at their own company, LeifArneson.com, where they served as the CPG Packaging / 360 Brand Identity Design Director from June 2022 to March 2023. Leif Eric also held a role in Design Leadership / CPG Packaging / 360 Brand Identity & Strategy.

Prior to LeifArneson.com, they were the Head of Graphic Design and later the Creative Director | Design GU-ru at GU Energy Labs / Advanced Food Concepts from April 2015 to June 2022. Leif worked on various design projects such as brand identity systems, packaging design, web design, social media campaigns, retail displays, advertising, apparel and bike kits, and merchandising.

Leif also worked as a Senior Creative Director Consultant at TiVo, Inc. for a brief period from June 2014 to December 2014. Leif Eric led the efforts to refresh the corporate identity and packaging design systems for TiVO's Roamio OTA product line.

From 2002 to 2013, Leif served as the Senior Brand Design Lead / Creative Director at Clif Bar & Company. Leif Eric was responsible for redesigning the flagship Clif Bar product brand and implementing cost-saving measures.

Leif's earlier experiences include working as the Chief Creative Guy at ribbit, Partner / Branding at Danilo Black, and Brand Strategy & Design / Creative Director at frog. Leif Eric also worked as an Associate Creative Director at CKS Partners / CKS Group where they led branding programs for clients like McDonald's, Sears Craftsman, and OnStar by General Motors.

Additionally, Leif has served as a Graphic Design Instructor at the Academy of Art University.

Overall, Leif's work experience showcases their expertise in various design roles within the CPG packaging and brand identity industry.

Leif Eric Arneson has a diverse education history, spanning several decades and fields of study. Leif Eric began their education at the University of California, Davis in 1974, where they pursued a Bachelor of Science degree in Managerial Economics and Business Management. Leif Eric successfully completed this program in 1979.

In 1983, Arneson furthered their education by enrolling in San Diego State University for post baccalaureate study in Advertising and Graphic Communication. Leif Eric completed this program in 1984.

Arneson then attended ArtCenter College of Design from 1985 to 1987, where they earned a Bachelor of Fine Arts degree with honors. Leif Eric'sfield of study during this time was Graphics and Packaging.

In addition to their formal education, Arneson has also obtained several certifications to enhance their skill set. These certifications include Marketing Foundations: Consumer Behavior, Logo Design: Type Treatments, Critical Thinking, Marketing Communications, Leadership: Practical Skills, Teamwork Foundations, User Experience (UX) for Non-Designers, Learning Excel Desktop (Office 365/Microsoft 365), and Building Resilience. These certifications were obtained from LinkedIn and span from June 2022 to December 2022.

Arneson's commitment to ongoing education and skill development reflects their dedication to staying abreast of industry trends and furthering their professional capabilities.

Links

Timeline

  • Associate Art & Digital Design Director

    February, 2023 - present

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