Robert Schmidt is a seasoned professional with extensive experience in marketing and brand strategy. Currently serving as President and Principal of Rebox since June 2011, Schmidt specializes in guiding product companies in effective messaging. Additionally, Schmidt is an instructor at Mount Royal University, teaching the Brand Strategy course, and is a Resource Speaker and Associate Member at TEC Canada. Previously, as Managing Director at Prophet Strategies, significant contributions were made in creating profitable market strategies. Other noteworthy positions include VP of Sales and Marketing at TRAK Kayaks Inc. and General Manager at Vitality Canada Inc. Schmidt holds an MBA from the University of Calgary and has a diverse educational background in biological sciences and specialized certifications, including a Blue Ocean Course Certification.