Kelly Haggard

Kelly Haggard, MBA, possesses extensive experience in marketing and innovation across various industries. Currently serving as VP of Marketing Innovation at Synchrony since January 2016, Kelly specializes in building proof of concepts for new marketing tools, enhancing personalization through vendor partnerships, and implementing journey mapping for diverse financial clients. Previous roles include VP of Acquisitions & Lifecycle Cardholder Marketing at CareCredit and Senior Email Online Marketing Manager at Road Runner Sports, where Kelly managed comprehensive email marketing initiatives. Additional experience includes management positions in email programs at Experian Consumer Direct, product development at The Orange County Register, and ownership of a consulting firm. Kelly holds an MBA from the University of California, Irvine, and a BA in Liberal Studies/Public Relations from California State Polytechnic University-Pomona.