Maya Peterson

Maya Peterson currently serves as Vice President, Insights & Strategy at Universal Music Group for Brands. Additionally, Ms. Peterson serves as a Senior Advisor to Influence Change, a nonpartisan organization focused on voter justice. Previously, Ms. Peterson held senior marketing positions at ViacomCBS and several other consumer products and services companies. Ms. Peterson is a graduate of Wellesley College and holds an MBA from University of Southern California. She has served since 2021 as an Advisory Board Member for Good Information, Inc., and since 2018 as a Youth Solutions Advisory Council Member for the YMCA Global Alliance. Additionally, she has received various awards including 100 Emerging Women in Culture (Neutrogena, PureWow), Cable Fax 100 Most Influential Minorities, 2018 Creative Media Award (Best Insights/Research, The Culture of Proximity), 2018 Shorty Award (Best YouTube Content, The Culture of Proximity), and 2018 Synopsis Award (Best Short-Form Content for YouTube, The Culture of Proximity).