Michael Cheadle

Michael Cheadle currently serves as the Head of Commercial Operations for the Nordics at William Hill International, overseeing day-to-day operations to optimize commercial activities and enhance customer satisfaction across the Swedish, Danish, and Finnish markets. Prior to this role, Michael held various positions within the sportsbook domain, including Sportsbook Manager and Sportsbook Coordinator, focusing on marketing strategies, product development, and performance monitoring. Earlier experience includes a role at Betway Ltd as a Responsible Gaming and Complaints Coordinator, alongside customer service responsibilities. Michael holds degrees in Liberal Arts and Social Science from Linnaeus University and in Service Management from Lund University.