MRI-Simmons
Brian Katz has had a successful career in the media industry, holding various leadership roles. Brian started their career at Paramount Pictures as a Research Director, where they worked for eight years. Brian then joined NBC Universal Domestic TV Distribution as VP of Research, where they managed research initiatives for national advertising sales and developed competitive sales strategies. After that, Brian moved to Oxygen Media/NBC Universal as VP of Sales and Digital Research, leading cross-platform sales research functions and advising senior leadership on content development and branding. In 2014, they joined TiVo as SVP of Audience and Purchaser Insights, responsible for audience insights and developing marketing strategies. Brian later worked at Eyeview as VP and Head of Advanced TV, overseeing product development, sales, and strategy. Brian then joined Magid as SVP of Product and Data Strategy before moving on to 605 as VP of Sales and later SVP of Sales. Currently, Brian is the VP of Advanced Advertising at MRI-Simmons. Throughout their career, they have achieved significant sales revenue growth, collaborated with senior leadership teams, and developed industry-leading solutions.
Brian Katz has a Bachelor of Arts degree in Psychology from Queens College and a Master's degree in Media Studies from The New School.
MRI-Simmons
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MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior.