Natalie Strauss

Natalie Strauss is an accomplished senior methodologist currently at MRI-Simmons since December 2023, with extensive experience in the field of market research and sampling. Previously, at Nielsen from December 2012 to August 2023, Strauss held roles as Manager of Sampling and Manager of Methods Research, where leadership was demonstrated in guiding the Scarborough sampling team through organizational transitions and fostering collaboration among various project teams to enhance performance and data integration. Prior to Nielsen, Strauss served as Director of Media Research at Scarborough Research from May 1999 to May 2012, focusing on aligning research objectives with business goals and enhancing client engagement with Scarborough data. Educational qualifications include an MBA in Marketing from Rutgers Business School and a BA in Communications and Economics from the University of Michigan.