Waseem Bachnak is an experienced professional in customer experience and digital strategy, currently serving as CX Strategy Director at MRM since August 2023. Prior to this role, Waseem worked at ByteDance in Agency Partnerships from March 2021 to July 2023 and at Publicis Sapient as Senior Manager of CX & Innovation from April 2018 to July 2020, where a focus on data-driven digital strategies enhanced client outcomes. Earlier career roles include Senior Strategy Consultant at Profusion, Senior Digital Strategy Planner at SapientRazorfish MENA, and Account Manager positions at Joob.com, Saatchi & Saatchi Advertising, and PC Mall Gov, Inc. Waseem holds a BSBA in International Marketing from the American University - Kogod School of Business and has additional language proficiency from Université de Montréal.
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