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Kellie Bailey

Head Of Ecommerce Optimization And Analytics at Mrs. Fields Famous Brands, LLC

Kellie Bailey is an accomplished ecommerce professional with extensive experience across various high-profile organizations. Currently serving as VP of Ecommerce at Guthy|Renker, Kellie previously held roles including Head of Ecommerce at Brighton Collectibles and Director of Ecommerce at Mrs. Fields Gifting and Licensing, LLC. Prior to that, Kellie brought strategic insight as a Sr. Commerce Strategist at ZEHNER, working with notable clients such as Universal Studios and Fiji Water. Experience also includes a directorial position in Ecommerce at Playboy Enterprises, where Kellie was responsible for defining ecommerce strategy and managing P&L. Kellie began a career as a Sr. Business Intelligence Analyst at Indusa Global, providing analytical support for government tourism initiatives in The Bahamas and St. Maarten. Educational credentials include degrees from UCLA and the University of Cambridge.

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