Fernanda Hyodo

Fernanda Hyodo is a highly skilled marketing professional with extensive experience in product marketing and management across various sectors in Latin America. Currently serving as Product Marketing Manager for LATAM at MSA - The Safety Company, Fernanda develops and executes regional product strategies while enhancing channel growth and partner development. Previous roles include overseeing the HEFH product portfolio for B2B in Brazil, Argentina, and Chile at MSA, as Marketing Manager at Pentel do Brasil, and as Associate Marketing Manager at Ansell, where responsibilities encompassed marketing mix management and strategic planning. Fernanda also has a background in communications, having served as Communications Coordinator at Fundação Salvador Arena. Educational qualifications include an MBA in Marketing from FGV - Fundação Getulio Vargas and a BA in Social Communication from Universidade Metodista de São Paulo.