Emma Tomlinson has a diverse work experience in the field of SEO and digital marketing. Emma most recently worked as the Head of SEO at mSix&Partners, starting in November 2021. Prior to that, they served as the Customer Experience Business Director (SEO, Content & Analytics) at the same company from July 2018 to October 2021.
Before joining mSix&Partners, Emma worked at Boohoo Group PLC as the Senior SEO Manager from December 2015 to October 2017. In this role, they led the Boohoo Group SEO strategy and managed a team of 8. Emma oversaw technical and offsite projects, including site migrations and influencer events.
Emma also gained experience at iProspect, where they held various roles from January 2014 to December 2015. Emma served as the Lead SEO Strategy Director - Global Accounts, responsible for strategy and insights across multi-market accounts. Emma also worked as an SEO Strategist during their time at iProspect.
Additionally, Emma worked at Smart Traffic from January 2011 to December 2013. Emma held roles such as Service Development Strategist and Head of Retail (SEO), where they managed retail campaigns and supervised staff. Emma also served as a Service Delivery Coordinator, troubleshooting campaign issues and providing client support.
Emma's early career experience includes working as a Website and Sales Administrator at Phoenix Hydraulics from August 2010 to December 2010.
Overall, Emma Tomlinson has demonstrated expertise in SEO strategy, team management, and client support throughout their career.
Emma Tomlinson's education history includes multiple degrees and certifications. Emma obtained a Foundation degree in Fashion/Apparel Design from the University of Westminster, which they attended from 2008 to 2010. Prior to that, they completed an Art & Design Foundation Course at Leeds Arts University from 2006 to 2007. Emma also completed their A Levels in Art (A), History (A), and English Literature (A) at The Kings School from 2004 to 2006.
In addition to their degrees, Emma has obtained several certifications. Emma is a certified Google Ads Search professional, having completed the Google Ads Search Certification in September 2022. Emma also completed the Introduction to Data Studio certification from Google in September 2022. In 2019, Emma obtained the certifications for Google Analytics, including Google Analytics for Power Users and Advanced Google Analytics. Emma also has the Google Analytics Individual Qualification, although the specific month and year of its acquisition are not provided.
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