Lee Pepper

Lee Pepper has a diverse and extensive work experience in the digital strategy and performance marketing field. Lee currently holds the position of EMEA Digital Strategy Director at mSix&Partners. Prior to that, they served as the Head of Biddable at Wavemaker from 2018 to 2021. Before joining Wavemaker, Lee held the role of Performance Business Director at Horizon (Powered by Maxus) in 2017.

In their role at Horizon, Lee managed an activation team responsible for all paid media for British Airways. Lee was also responsible for client servicing, building key client relationships, integrating biddable channels across all channels, and troubleshooting any arising issues. Before Horizon, Lee served as a Performance Business Director at Maxus UK from 2015 to 2017.

Lee's early career included roles at iProspect UK, where they worked as a Search Director from 2012 to 2014, a Search Manager from 2010 to 2012, and a Senior Search Executive in 2010. Lee started their career as a Paid Search Executive at Diffiniti from 2008 to 2010.

Overall, Lee Pepper has extensive experience in digital strategy, performance marketing, and managing paid media campaigns, with a focus on building client relationships and developing innovative strategies.

Lee Pepper's education history is as follows:

In 2012, Lee Pepper obtained an IPA Advanced Certificate in Marketing from the Institute of Practioners in Advertising.

From 2005 to 2006, Lee Pepper pursued a Masters of Arts degree in Strategic Marketing Communications at the University of Greenwich, where they achieved a distinction.

Earlier, from 2002 to 2005, Lee Pepper completed a Bachelors of Arts degree in Business Administration, Management and Operations from the University of Greenwich.

In addition to their formal education, Lee Pepper also obtained several certifications related to online advertising and analytics. In July 2020, they achieved certifications in Google Ads - Shopping Ads, Google Ads - Measurement, and Google Ads - Search from Google. In June 2020, they earned the Google Analytics Individual Qualification, and around the same time, they also obtained the Search Ads 360 Certification from Google.