Alyssa Pluchino

Alyssa Pluchino is an accomplished Account Director at MSL (Global) with a proven track record in leading client social and influencer programs, resulting in significant revenue growth and increased website leads. Alyssa employs a data-driven approach to develop effective multi-channel digital strategies while managing large-scale campaign budgets and internal teams. Previous experience includes roles as Account Supervisor at BCW Global, where strategic digital initiatives were developed for the Sports and Entertainment sector, and as Digital Strategist at DKC, focusing on social media management and content creation for diverse brands. Alyssa began a career in public relations with internships at organizations such as Monongalia County Child Advocacy Center and Catalyst IMG. A graduate of West Virginia University, Alyssa holds a Bachelor of Science in Public Relations and Applied Communication.