Erin Burden

Erin Burden serves as the Senior Vice President of Consumer Practice at MSL, leading Brand PR initiatives for the Inspire Brands portfolio and Emirates Airlines since February 2023. Previously, Erin held multiple leadership roles at IHG Hotels & Resorts from June 2019 to November 2022, including Director of Global Brand & Americas PR, where oversight of global strategic direction and creativity across multiple hotel brands was paramount. Erin also developed an in-house PR team and launched a Global News Bureau function to enhance consumer coverage. Erin's extensive experience at Weber Shandwick spanned over 13 years, where notable achievements included leading strategic communications for IHG and innovating successful marketing campaigns for Royal Caribbean. Erin holds a B.S. in Business Communications from Florida State University and an Executive Certificate in Marketing Strategy from Cornell University.