MSQ
Bart Michels is an accomplished executive with extensive experience in leadership positions across various sectors, particularly in marketing and consulting. Currently serving as the Executive Director of MSQ Partners since October 2021, Bart contributes to one of the fastest-growing independent agency groups in the industry. Additionally, Bart holds the role of Non Executive Chair at Stripe Partners, providing advisory insights in technology consultancy. Previous roles include Board Advisor at Codec and CEO of Europe for Kantar Consulting, where Bart led the development of strategic consulting services in the region. Bart has also served as UK Country Manager for Kantar Group and Global CEO of Added Value, overseeing operations in multiple countries. Bart's early career features consultancy roles at Vodafone and strategic brand leadership positions at Virgin Media, The Coca-Cola Company, and Kellogg Company. Bart obtained a BSc in Economics from UCL and completed the Accelerated Development Programme at London Business School.
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MSQ
We’re MSQ. A global group of diverse thinkers who blend human insight with data, technology and creativity to help businesses drive accelerated growth. We build bespoke teams of multi-disciplinary experts to deliver consistent and connected brand experiences. Ten award-winning agencies make up MSQ. Spanning Research & Insights (Freemavens), Brand Design Consultancy (Elmwood), Web & Digital Product Development (MMT), Full-Service Digital (26), PR & Content (Smarts), B2B Marketing (Stein IAS), creative production (Brave Spark), mobile creative services (Miri Growth) and Full-Service Creative and Media (The Gate, Walk-In Media). Our agencies provide all the key capabilities needed to take customers and prospects from one end of the customer journey to the other, generating awareness, deepening consideration and driving conversion.