Tolu Adedeji

Tolu Adedeji is an experienced professional with a strong background in business intelligence and analytics, currently serving as a Business Intelligence Manager in Customer Lifecycle Management at MTN Nigeria. Tolu has been with MTN Nigeria since 2011, holding various titles including Business Analyst, Customer Value Management Manager, and BI Manager. Prior to joining MTN Nigeria, Tolu worked as an Application Developer at Guaranty Trust Bank PLC from June 2006 to February 2011. Key responsibilities at MTN Nigeria include tactical campaign management and the development of Below The Line test campaigns aimed at achieving marketing objectives.