Linda Choy Siu-Min

Corporate Affairs & Branding Director at MTR

Ms Choy has been the Corporate Affairs Director and a Member of the Executive Directorate since 2 March 2020.

Ms Choy is responsible for overseeing the Company’s stakeholder engagement activities, external communications and its corporate responsibility function.

Ms Choy has extensive experience in public affairs and communications, public engagement and journalism. She started her career in 1992 as a reporter for the South China Morning Post (‘SCMP’) and later joined the HKSAR Government as an Administrative Officer, holding a number of positions in various policy bureaux between 1998 and 2004. Ms Choy rejoined SCMP as its China News Editor in 2004 and was later promoted to News Editor before she took on the position of Director, Government Relations of Hong Kong Disneyland Management Limited (‘HKDML’) in 2007. In 2008, she left this role and was appointed by the HKSAR Government as the Political Assistant to the Secretary for the Environment until 2012, after which she rejoined HKDML as its Vice President, Communications & Public Affairs, a position which she held from 2013 to January 2020.

Ms Choy is currently the Chairperson of Make-A-Wish Foundation of Hong Kong Limited, a Non-official Member of Community Involvement Committee on Greening, and a Member of the Board of Advisors of Radio Television Hong Kong, Public Libraries Advisory Committee, and the Advisory Board of The Hong Kong Red Cross. She was formerly the President of Hong Kong Association of Amusement Parks and Attractions Limited and the Vice-chairwoman of Lantau Development Alliance Limited.

Ms Choy holds a Bachelor of Social Sciences degree in Communication (Journalism) from the Hong Kong Baptist University, a Master of Science degree in International Relations from the London School of Economics and Political Science in the United Kingdom and a Master of Arts degree in Buddhist Studies from The University of Hong Kong.

Timeline

  • Corporate Affairs & Branding Director

    Current role

  • Corporate Affairs Director

View in org chart