Kirta Palmroth

Kirta Palmroth is a seasoned professional with extensive experience in research and data analysis in the media sector. Currently serving as a Research and Data Analyst at MTV Oy since August 2001, Kirta specializes in market and consumer insights to inform channel development and marketing strategies. Previous roles at MTV Oy include Insights Manager, focusing on customer and competitor insights, Planner for media solutions, and Research Services Manager providing consumer behavior insights. Prior to MTV Oy, Kirta worked at TNS Gallup as a Research Manager, overseeing marketing research projects and data bank development. Early experience includes serving as a psykologian amanuenssi at HYKS. Kirta holds a Master's degree in Psychology from the University of Helsinki, completed in 1997.