Global Paid Media Specialist

We’re an ambitious, remote-first travel scale-up, looking to expand our marketing team with an exceptional paid specialist. If you’re a passionate performance marketer with a love for the outdoors and a knack for high-impact, digital marketing, this is the role for you!

Read more about working at Much Better Adventures.

The Role:

Much Better Adventures is on the hunt for a data-driven Paid Marketing Specialist to fuel customer growth across North America, the UK and other key international markets, through digital performance marketing platforms. 

Reporting to the Head of Performance and collaborating closely with our existing Paid Media Specialist, you will manage high-impact ad campaigns, optimize ROI, and spearhead new customer acquisition. Your primary focus will be leveraging your market expertise to drive growth in the North American and UK market, using deep insights into audience behavior, tone, and preferences. You will also support campaigns targeting other priority growth markets, ensuring a unified and effective global strategy.

This is a rare opportunity to develop the paid media strategy for a stand-out consumer brand, leading growth in the North American and UK markets, and beyond, while helping scale our bold vision for adventure travel.

Why You'll Love It Here:

We’re driven by a shared passion for unleashing the transformative power of adventure. As part of a small, focused team, you’ll shape our marketing strategy across multiple markets and channels, collaborating closely with the existing paid and organic marketing teams.

We believe in small, focused teams with clear missions, where everyone has a voice and can make a meaningful contribution. We’re constantly refining our practices to suit our team and the challenges we face, so you’ll be part of an environment that values learning, collaboration, and growth.

Key Responsibilities:

Your daily responsibilities will include:

• Paid Marketing Strategy & Execution

• Develop all paid marketing strategies across our key international markets, including audience segmentation, creative testing, and campaign optimisations.
• Manage and optimise Meta Ad campaigns to drive growth, with a key focus on North America and UK markets.
• Support paid campaigns on additional platforms and markets, ensuring a consistent strategy across channels, such as Google Ads.
• Analysis of customer insights and competition to maximise campaign performance.
• Working to budgets, tracking spend, and ensuring optimal ROI.
• This role will primarily focus on managing our key paid ad platforms but will support and develop other marketing channels, as needed.

• Campaign Analysis & Reporting

• Regularly monitoring and analysing campaign performance, providing actionable insights and reporting key metrics to relevant stakeholders.
• Defining and evaluating paid media KPIs, ensuring alignment with business growth goals.
• Conducting experiments like A/B and incrementality testing to improve ad performance and customer acquisition.
• Collaborate with the team to interpret results and identify key growth opportunities.

• Creative & Cross-functional Collaboration

• Collaborating with the rest of the content and marketing team to develop effective localised ad creatives.
• Working cross-departmentally to align campaign strategies and goals across the marketing team and wider business.
• Collaborate well with fellow performance specialists to share learnings and align strategies across markets.
• Assist in planning and executing organic social strategies, ensuring consistency with paid campaigns.
• Create or provide clear briefs for templates and design requirements as needed.
• Supporting special campaigns, new launches, and ad hoc projects as required.
• Staying up-to-date with industry trends, ensuring our paid media strategies remain cutting-edge.