Abi Tinawi

Abi Tinawi is an accomplished professional with extensive experience in Human Resources, marketing, and brand development across various industries. Currently serving as a People / HR Consultant at Much Better Adventures since September 2025, Abi previously held the position of Chief People & Brand Officer at Rated People, where significant achievements included increasing employee engagement scores and driving comprehensive organizational change programs. With a strong background in marketing strategy and brand management, Abi has successfully overseen cross-functional initiatives leading to substantial revenue growth and enhanced brand positioning. Prior roles at Lloyds Banking Group and other organizations highlight a consistent record of driving performance, fostering team development, and implementing innovative strategies. Abi holds an MA in History of Art from the University of Cambridge and several professional qualifications in people leadership and marketing.