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Rick W.

Director, Integrated Marketing at Mueller Sports Medicine

Rick W. has extensive experience in e-commerce, digital marketing, and merchandising. Rick has worked as a Small Biz Coach since 2008, providing coaching and advising services to small and medium-sized businesses in the retail sector. In addition to their practical experience, they hold an MBA, an MS in Marketing, and various certifications. Rick has also served as a Director of Integrated Marketing at Mueller Sports Medicine, Inc. starting in 2022. Rick has been an external advisor for Bain & Company since 2020, where they support case teams with their expertise in omnichannel retail, B2B e-commerce, digital marketing, and digital transformation. Rick has held leadership positions in digital marketing and e-commerce at Universal Screen Arts, Inc. and House of Antique Hardware, focusing on growth marketing, P&L management, and online merchandising. Rick has also worked as a Digital Product Owner at Gardner Denver and held marketing roles at Custom Diesel, Inc. Rick obtained a Master of Science degree in Marketing from Indiana University - Kelley School of Business in 2017.

Rick W. has a diverse educational background, starting with a Bachelor's degree in Marketing & Political Science from the University of Wisconsin Oshkosh. From there, they pursued an MBA with a focus on Marketing, Finance, & Real Estate at the Virginia Commonwealth University - School of Business from 2005 to 2007.

In 2015, Rick enrolled in the Indiana University - Kelley School of Business and completed their Master of Science in Marketing in 2017. As they continued to enhance their skills, they obtained a Post-Graduate Certificate in Marketing Analytics from Emory University - Goizueta Business School in 2020.

Rick's pursuit of knowledge didn't stop with traditional degrees; they also obtained several certifications to complement their education. Notably, they completed the Chief Digital Officer Graduate Certificate at Carnegie Mellon University - Tepper School of Business, which they are currently working on and is expected to finish in 2023.

Additionally, Rick has obtained various certifications related to artificial intelligence (AI) and business strategy, including "Prompt Engineering: How to Talk to the AIs," "AI in Business Essential Training," "Artificial Intelligence and Business Strategy," "Artificial Intelligence and Business Strategy: Case Studies," "Blockchain Basics," "Generative AI for Business Leaders," "Generative AI for Digital Marketers," "Generative AI: The Evolution of Thoughtful Online Search," "Get Ready for Generative AI," "Introduction to Conversational AI," "Introduction to Generative Adversarial Networks (GANs)," "Nano Tips for Using ChatGPT for Business with Rachel Woods," "Nano Tips for Using Generative AI Tools for Better Marketing Outcomes with Joanna Yung," and "What Is Generative AI?" These certifications were obtained from LinkedIn in 2023.

Furthermore, Rick has demonstrated a commitment to staying up-to-date with industry trends and technologies. Rick has completed a certification in "Google Analytics 4 (GA4) Essential Training" from LinkedIn in 2023 and has also obtained a certification in "Advanced Consumer Behavior" and "Become a Data Analytics Specialist" from LinkedIn in 2022.

In summary, Rick W. has a solid educational foundation with a Bachelor's degree and an MBA. Rick has also pursued further specialization through a Master of Science in Marketing and a Post-Graduate Certificate in Marketing Analytics. Additionally, they are currently working towards a Chief Digital Officer Graduate Certificate. Their numerous certifications in artificial intelligence, business strategy, data analytics, and related fields showcase their dedication to continuous learning and professional development.

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