Martha Funes

Senior Analyst, Campaign Insights at MullenLowe Mediahub Global

Martha Funes has a diverse work experience that begins with their current role as a Senior Analyst at Mediahub Worldwide since December 2022. Prior to this, they worked as a Campaign Insights Analyst at the same company from July 2021 to December 2022.

In 2019, Martha served as a Graduate Research Assistant at Ridge College of Intelligence Studies and Applied Sciences. Martha'sresponsibilities included conducting research on various subjects and fields, assisting professors in creating Python programs, and grading assignments. Martha also helped create a program for authorship attribution during their tenure from August 2019 to May 2021.

Before joining Ridge College, Martha worked as an Account Manager at US Media Consulting from August 2018 to June 2019. Martha'srole involved assessing and researching markets, managing marketing campaigns, and maintaining client relationships to develop service offerings.

In 2017, Martha had two notable experiences. Martha participated in a Student Project contracted by the National Geospatial-Intelligence Agency, where they analyzed the impact of the "Made in China 2025" initiative on various sectors. Martha also served as a Business Competitive Intelligence Intern at Erie Management Group, LLC, where they developed competitive intelligence products analyzing opportunities for insurance companies within the medical marijuana industry.

Overall, Martha Funes has gained expertise in campaign insights analysis, research, market assessment, program development, and competitive intelligence throughout their work experiences in different roles and industries.

Martha Funes, MS, has a diverse educational background and a range of certifications. From 2019 to 2021, Martha attended Mercyhurst University, where they obtained a Master of Science (MS) degree in Data Science. Prior to that, they were enrolled at Mercyhurst University from 2014 to 2018, studying Intelligence Studies.

In addition to their formal education, Martha has obtained several certifications. In May 2021, they earned a Tableau Analyst certification from Tableau Software. In February 2021, Martha completed the Introduction to Packet Tracer course offered by Cisco, as well as the Python for Data Science course provided by IBM. Furthermore, in July 2017, they became a Credly Member, earning a certification from Credly.

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Timeline

  • Senior Analyst, Campaign Insights

    December, 2022 - present

  • Campaign Insights Analyst

    July, 2021