Ziting Guo (Zoe)

Ziting (Zoe) Guo has a work experience that spans multiple roles and industries. In 2019, they worked as a Digital Marketing Intern at JD.COM, where they tracked KPIs and built reports for a major sales event. Ziting (Zoe) also performed keyword analysis to optimize search campaigns, resulting in a significant increase in click-through rate.

In 2020, Zoe joined Happy Elements as an E-commerce Operation Analyst Intern. In this role, they collected and analyzed system product data to enhance seasonal marketing campaigns. Ziting (Zoe) utilized funnel analysis to improve the user journey and product selections, leading to a 30% increase in sales. Additionally, they collaborated with various teams to successfully complete over 20 business cooperation projects.

Currently, Zoe is an Analyst of Campaign Insights at Mediahub Worldwide, starting in 2023. No end date has been provided for this role, suggesting that they are currently employed there.

Ziting (Zoe) Guo has a strong educational background in the fields of business analytics and agribusiness. Ziting (Zoe) completed their Master's degree in Business Analytics at Boston University from 2021 to 2022. Prior to that, they earned their Bachelor's degree in Agribusiness/Agricultural Business Operations from Oklahoma State University, where they studied from 2018 to 2020. Ziting (Zoe)'sacademic journey began at China Agricultural University, where they obtained their first Bachelor's degree in Econometrics and Quantitative Economics from 2016 to 2018.

In addition to their formal education, Ziting has also acquired additional certifications to enhance their skill set. Ziting (Zoe) obtained the "Advanced Google Analytics" certification from Google in September 2022. Furthermore, they completed the "SQL Essential Training" certification from LinkedIn in January 2022. These certifications reflect their commitment to continuous learning and their drive to stay updated with relevant industry skills.