Carolina Valdivieso

Carolina Valdivieso has a diverse work experience spanning various roles in the advertising and marketing industry. Carolina began their career as an intern at Publicidad Comercial in El Salvador, where they assisted in brand events and marketing activations for Samsung and Brahva Beer. Carolina then joined Google as an SMB Advertiser Services Specialist, where they implemented and optimized online advertising campaigns on the Google Ads platform.

Carolina later joined MediaMath, where they held multiple roles. As a Programmatic Campaign Analyst, they analyzed and examined data to optimize live digital campaigns for clients. Carolina then became a Platform Solutions Manager, assisting and monitoring top-tier client performance while teaching clients about marketing objectives and constraints. Finally, they became a Client Lead, taking ownership of top client relationships, enhancing digital strategies, and providing day-to-day campaign optimization.

Carolina's most recent role was at 9dB, where they served as a Programmatic Lead. In this role, they were responsible for team growth and programmatic learning across multiple digital product lines. Carolina also supported the planning team with regional accounts by establishing new action plans and operational goals.

Currently, Carolina is working at Multilocal as the Commercial Partnership Director for Latam and the Client Services Director for Latam. These roles involve managing commercial partnerships and providing client services in the Latin American market.

Throughout their career, Carolina has demonstrated expertise in programmatic advertising, client relationship management, and digital campaign optimization. Carolina has a strong focus on aligning marketing practices with programmatic strategies and achieving desired KPI goals.

Carolina Valdivieso has a diverse education history in the field of marketing and communication. Carolina has a High School Degree from Colegio Augusto Walte, which they obtained between 1995 and 2006. In 2013, they attended Espacio Buenos Aires and studied Consumer Merchandising/Retailing Management, specializing in Visual Merchandising. Carolina then enrolled at Brother Creative School in 2014 to pursue a degree in Art Direction and Creative Writing.

Carolina furthered their education at UADE, where they obtained a Licentiate degree in Advertising, specializing in Advertising and Applied Communication. Carolina attended UADE from 2014 to 2017. Recently, they have pursued a degree in Marketing and Digital Media at Bircham International University starting from 2021.

In addition to their formal education, Carolina has obtained several certifications to enhance their skills in digital marketing. In 2015, they received certifications in Google Adwords and Google Analytics from Google. Carolina also completed certifications in Intro to Digital Marketing, Programmatic 101, and T1 Platform from MediaMath. The specific details regarding the obtained month and year for the latter certifications are not provided.