Mohamed Refaat

Mohamed Refaat has extensive experience in performance marketing and digital advertising. Mohamed started their career as a Digital Marketing Specialist in 2013 and then worked as a Google AdWords Certified Professional in 2014. From 2015 to 2016, they served as a Digital Marketing Strategist at Yellow Media, where they developed and maintained Google campaigns. In 2016, they joined Connect Ads as a Digital Marketing Strategist, responsible for planning and delivering SEM strategies for clients. Mohamed then moved to Souqalmal.com as a Digital Marketing Analyst, where they executed digital advertising campaigns and email marketing campaigns. From 2018 to 2019, they worked as a Performance Media Account Manager at USEO, managing digital advertising PPC campaigns and optimizing web content for SEO. From 2019 to 2021, they served as a Performance Advertising Manager at NNCPR, executing digital advertising campaigns and email marketing campaigns. Most recently, they worked at BitOasis as a Performance Marketing Manager, managing and analyzing performance marketing campaigns. Mohamed is currently working at Mumzworld.com as a Performance Marketing Lead. Mohamed has a strong track record of driving cost-effective and high-quality app installs/in-app events while managing budgets and KPIs. Mohamed is skilled in using various digital platforms such as Google search, YouTube, Facebook, Instagram, Twitter, TikTok, Snapchat, LinkedIn, Reddit, Demand-side platforms, and affiliate networks. Mohamed is experienced in forecasting and delivering efficient ROI for marketing budgets.

Mohamed Refaat earned a Bachelor of Commerce and Business Administration degree with a specialization in Accounting and Finance from Helwan University Cairo. Mohamed attended Helwan University Cairo from 2011 to 2015. Prior to that, they attended Hafez Ebrahem language school from 1998 to 2011. In addition to their formal education, Mohamed Refaat has also obtained certifications as a Google Adwords Certified Partner from Google in December 2015 and as a LinkedIn Marketing Solutions Fundamentals from LinkedIn in June 2021.