Megan Ferguson

Head, Audience Insights (acting) at Museums Victoria

Megan Ferguson's work experience includes various roles at different companies. Megan is currently working at Museums Victoria as the Acting Head of Audience Insights. Prior to this, they worked as a Senior Evaluation Officer at the same organization.

Before joining Museums Victoria, Megan worked at Hearsay Platform as an Advisor and Passionate Promoter, and later as the Head of CX and Customer Success. Hearsay is a tech platform for customer research that simplifies the process of conducting customer discovery interviews.

Megan also has experience at BrandHook, where they held multiple roles including Managing Director, Head of Strategy in Melbourne, and Insights and Strategy Director. BrandHook is a brand and customer experience consultancy that focuses on delivering actionable insights and strategies.

Additionally, Megan participated in the Seed Investment Program at Skalata Ventures for a year.

Earlier in their career, Megan worked at Colmar Brunton in various positions such as Qualitative Manager, Project Manager, Research Analyst, and Administrative Assistant.

Overall, Megan has a diverse range of experience in audience insights, evaluation, customer research, brand and customer experience consultancy, strategy, and market research.

Megan Ferguson completed their education with a Certificate in Brand Management from Melbourne Business School in 2018. Prior to that, they earned a Bachelor's Degree in Science with a major in Psychology from the University of Melbourne between 1992 and 1994. Megan completed their high school education at Ringwood Secondary College between 1986 and 1991.

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