Janelle Reid

Janelle Reid has been working as an Experiential Marketing Lead at Mustard Lane since November 2016. Janelle has driven brand awareness for various companies, managing over 75 successful product activations resulting in a 20% increase in brand visibility and engagement. Prior to that, Janelle worked as an Assistant Apparel Concept Developer in a freelance capacity from June 2015 to September 2019. Janelle assisted in the apparel curation of 50+ photoshoots and media events, managing budgets for over 50 projects with a 98% accuracy rate in financial reporting. Janelle holds a Bachelor of Arts degree in Fashion Merchandising from Virginia Commonwealth University, obtained between 2010 and 2014.