Ivana Radovanovic

Ivana Radovanovic is an accomplished brand strategist with extensive experience in marketing and communications. Currently serving as the Director for Mutabor.AI, Ivana focuses on leveraging innovation and technological trends to enhance brand equity and foster meaningful client connections. Through Ivana Radovanovic Consulting, expertise is applied in directing teams and project management for various brands and agencies. Previous roles include Director of Partnerships & Fundings at Serviceplan Group, where strategic partnerships were built to support impact-driven clients, and Brand Director at MYKKE HOFMANN, focusing on B2B and DTC communication. A solid foundation in marketing was established at Serviceplan with roles that included Account Director and Team Manager, managing digital and traditional communication campaigns for prominent clients such as BMW Motorsports. Ivana holds a Bachelor of Applied Science in Business Administration from Ludwig-Maximilians-Universität München.