Estelle Nichols

Estelle Nichols is a seasoned professional with extensive experience in marketing insights and strategy, currently serving as Manager of Segment Marketing Insights & Strategy at Mutual of Omaha since October 2015. In this role, Estelle develops and executes strategic marketing plans while leading a team focused on customer insights and competitive intelligence. Prior to Mutual of Omaha, Estelle held various consumer and shopper insights manager positions at ConAgra Foods, where impactful strategies influenced product decisions and marketing campaigns. Earlier career experience includes roles as a Consumer Research Analyst at Hallmark Cards Inc. and as a Business Analyst at the Nebraska Business Development Center. Estelle holds an MBA and a Bachelor of Science in Business Administration from the University of Nebraska at Omaha, along with a Technical Degree in Communication and Marketing from Lycée Polyvalent Galilée.