Brita Ericson

Brita Ericson is an accomplished eCommerce professional with extensive experience in digital marketing and operations across various industries. Currently serving as the Director of eCommerce at MyEyeDr. since January 2024, Brita previously held the position of Director of eCommerce at Children's Group, LLC, where leadership encompassed managing marketing, creative, and customer service departments while launching a new Shopify website. Prior to this role, Brita directed eCommerce marketing at Aleva Stores, developing omni-channel strategies for multiple eCommerce sites, and led operations at BrightLife Direct, focusing on user engagement and customer lifetime value. Additional roles include positions at Data Quality Campaign, American Express, and American Councils for International Education, showcasing a strong background in marketing strategy and leadership, supported by an MBA from Georgetown University and a B.A. in Russian Language and Literature from the University of Maryland.