Jason Dekyi

Jason Dekyi is an experienced marketing analytics professional with a diverse background in digital analytics and quantitative research. Currently serving as Head of Marketing Analytics at MyEyeDr. since March 2021, Jason focuses on enhancing marketing transformation through data-driven insights. Previously, as Manager of Digital Analytics at Total Wine & More, Jason led analytics efforts across the digital domain, fostering a culture of experimentation and data utilization. Jason also held roles at Gannett | USA TODAY NETWORK, where responsibilities included managing digital marketing analytics for over 100 properties, and Freddie Mac, where various analytical positions contributed to portfolio growth and market analysis. Jason holds a B.S. in Accounting and Information Systems from Virginia Tech.