Kay Lagman

Kay Lagman currently serves as the AVP and Partner Investment and Marketing Head at GCash (Mynt - Globe Fintech Innovations, Inc.) since April 2023. Prior to this role, Kay was the Head of Content at Wavemaker from September 2019 to March 2023, focusing on driving business growth and senior client relationships through a media-led and data-driven approach. Experience also includes serving as Business Group Director at MRM//McCann, where Kay managed key accounts like Nestlé, and held leadership roles at Kite Digital Media, where the bilingual social media marketing for Clockenflap was a highlight. Earlier positions included Marketing Manager at Summit Media, launching MyProperty and MyCars, and various business development roles. Educational qualifications include a Master of Arts in Communication with a major in Integrated Marketing Communications and a Bachelor of Arts in Humanities, both from the University of Asia and the Pacific.