Mystic
Max Blom is a seasoned professional in the sports industry, currently serving as Co-Founder and Chief Brand Officer at Mystic since May 2025. Prior to this role, Max held the position of Chief Marketing Officer at North Actionsports Group from January 2024 to June 2025. Max's extensive experience at Mystic began in October 2002, where as Co-Founder and Brand Director, significant contributions were made to the company until January 2024. Additionally, Max has served as Vice Chairman of the Global Kite Sports Association from August 2018 to December 2023. Academic credentials include a Bachelor's degree in Business/Commerce from Johan Cruyff College in Amsterdam.
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Mystic
North Kiteboarding is owned and managed by North Actionsports Group, a division of North Technology Group. Our headquarters is located in The Netherlands and supported by sales hubs in the US and Australia, to ensure a high level of service for a global market. Mystic aims to create a range of equipment that embraced modern technologies and techniques, which in combination with the riders’ natural physical skills would allow them to reach and even surpass their maximum potential. Mystic creates products that push riders further, allowing riders to break all the existing boundaries and take the sport to a totally new level. Mystic has become an innovative trailblazer in the kite and windsurfing worlds. By combining durability, quality, innovation and technology Mystic has sealed its reputation as a force to be reckoned with on an international scale. Mystic is expanding, having recently transferred the innovative designs and high quality from their kite and windsurfing products over to wakeboarding. Why follow when you can lead, this has become the Mystic philosophy. Mystic believes that kiteboarding, windsurfing, wake boarding and stand up paddling is not just a hobby, it’s a way of life. By creating an ever-expanding apparel and waterwear collection, Mystic now represents the watersport attitude and lifestyle in and out of the water.