Franziska Luthi has extensive experience in marketing and sales within the tourism sector, primarily focused on promoting Switzerland as a prime destination for congresses, seminars, and incentives. Since 1998, Franziska Luthi has served as Directrice Marketing/Ventes at Suisse Convention Bureau, where responsibilities include multi-channel communication to raise awareness of Switzerland's advantages for event hosting and organizing various client training events such as webinars and workshops. Prior to this role, Franziska Luthi worked as Marketing Manager at Suisse Tourisme from 1991 to 1998. Educational qualifications include a degree in Secondary Education from Höhere Pädagogische Lehranstalt in Zofingen, obtained between 1985 and 1987.
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