Alex Goh

Alex Goh has over 19 years of work experience, with their most recent role being the Chief Strategy Officer at Naga DDB Tribal since May 2020. Prior to this, they worked as a Strategist at Renoir Consulting from September 2019 to April 2020. From 2016 to 2019, Alex served as the Director of Strategic Planning at Mindshare, where they achieved a high success rate in securing new business and led various client projects. Alex also held the position of Strategic Planning Director at NagaDDB from 2014 to 2016, working with multiple brands and focusing on brand purpose. Alex started their career at DDB International as a Senior Brand Planner and was involved in trend analysis and business strategy for various clients. Before entering the advertising industry, they gained diverse experiences in freelance planning, automotive writing, and finance assistance.

Alex Goh obtained a Bachelor of Commerce (B.Com.) degree from Curtin University, where they studied from 2001 to 2005. Prior to that, they attended SMK Subang Utama from 1996 to 2000. In addition to their formal education, Alex has obtained several certifications, including the IPA Advanced Certificate in Effectiveness and the IPA Digital Performance Essentials Certificate from the IPA (Institute of Practitioners in Advertising) in 2022 and 2021 respectively. Alex also holds certifications in Transmedia Storytelling from UNSW in 2019, Design Practice in Business from Delft University of Technology in 2017, and Executive Coaching from JMC Coach Mastery, where they became a Certified Master Performance Coach in 2012.