Serena Ping Chan

Serena Ping Chan has a varied work experience in the wine and spirits industry. In 2017, they worked as an Auditor at KPMG Taiwan. In 2018, they worked as a Cellar Hand at both Constellation Brands and Giesen Group Limited. In 2019, they worked as a Cellar Hand at Viña Undurraga. In 2020, they worked as a Viticulture and Wine Making Intern at Château La Tour Carnet. In 2021, they worked at Deussen Global Communications as an Account Executive, Account Coordinator, and Account Assistant. In their role at Deussen Global Communications, they specialized in marketing and PR of international wines, spirits, RTD, and Hard Seltzer accounts. In 2022, they are currently working as a Social Media Manager at Napa Valley Wine Academy.

Serena Ping Chan has a Bachelor of Business Administration - BBA in Accounting from National Taiwan University, which they completed from 2013 to 2017. Serena Ping then went on to pursue a Master's degree in Vineyard and Winery Management from Bordeaux Sciences Agro, which they completed from 2019 to 2021. Serena Ping has also obtained certifications from Sprout Social, Inc., Coursera, and Meta, including Data Analytics Methods for Marketing, Marketing Analytics with Meta, Meta Marketing Analytics Specialization, Meta Marketing Science Certification Exam, Introduction to Data Analytics, Marketing Analytics Foundation, and Statistics for Marketing.