Lara Ribeiro

Lara Ribeiro is an experienced marketing professional currently serving as a Trade Marketing Analyst at NARS Cosmetics since May 2025. Previously, Lara worked as a Marketing Analyst at Benefit Cosmetics from February 2021 to May 2025, focusing on visual merchandising in over 40 Sephora stores across Brazil and leading comprehensive campaign planning. Additionally, Lara gained valuable experience during an internship at TV Pixel ESPM from June 2018 to June 2020, where responsibilities included overseeing pre-production, production, direction, editing, and post-production as the Diretora Geral. Lara also held the position of Diretora Administrativa e Financeira, where supervision of cash flow and resource acquisition was essential. Lara Ribeiro graduated with a degree in Comunicação Social, Publicidade from ESPM Escola Superior de Propaganda e Marketing in 2021 and completed Ensino Médio at Colégio Dante Alighieri in 2017.