Hira Ali serves as the Chief Executive Officer of Advancing Your Potential since September 2016, specializing in customized workshops on leadership, mental health, and diversity globally. In addition to this role, Hira Ali is an IDEA Practitioner at NASA, a Core Guide with Chief, and contributes as a writer for Harvard Business Review. As an author, Hira Ali has published notable works including "Their Allies: A Practical Toolkit to Help Men Lead Through Advocacy" and "Their Way To The Top," which tackle gender equality and women's professional challenges. Hira Ali also co-founded Career Excel, a program aimed at developing young women leaders, and The Grey Area, which focuses on the experiences of multi-ethnic employees. As a Global Goodwill Ambassador, Hira Ali is committed to fostering positive change, supported by a strong educational background in Human Resources Management and Neuroscience.