Tyler Hoke

Tyler Hoke is an accomplished marketing professional with extensive experience in brand marketing and community relations within the sports industry. Currently serving as the Sr. Director of Brand Marketing at NASCAR since May 2020, Tyler has progressively advanced through several roles, including Director and Senior Manager of Brand Marketing. Prior experience includes six years at Watkins Glen International, where responsibilities spanned overseeing marketing and public relations efforts, managing substantial budgets, and driving innovative marketing strategies. Tyler's background also includes positions with the Carolina Hurricanes, where community relations initiatives were executed, and internships that laid the foundation for a successful career. Educational qualifications include an MBA from Wake Forest University School of Business and a BA in Exercise and Sport Science from the University of North Carolina at Chapel Hill.