Hazel Smith is an accomplished marketing professional with extensive experience in brand management, creative development, and product innovation. Currently serving as the Associate Director of Marketing & Creative Development at Naterra International, Inc., Hazel has successfully led the viral beauty brand Tree Hut through various strategic marketing initiatives and has demonstrated expertise in driving cross-functional collaboration. Previous roles encompass a range of responsibilities, including brand and product development for both Tree Hut and Baby Magic, and management of multi-cultural hair care brands at Sally Beauty. With a Bachelor of Science in Home Furnishings Merchandising from the University of North Texas, Hazel has cultivated a strong background in marketing strategy, brand identity, and product development throughout their career.
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