Catherine Sereti

Catherine Sereti is an experienced digital advertising strategist with a tenure at Nation Media Group from January 2009 to January 2025, where expertise included leading digital advertising strategy development, enhancing client onboarding, and tailoring campaign strategies. Catherine also served as Team Lead for Daily Nation Weekend Publications, where responsibilities involved managing weekend editions, improving client experiences, and coordinating events. As a Senior Key Account Manager, success in media advertising accounts was marked by a significant partnership that generated 12 million monthly for four years. Prior roles included Direct Sales Representative for Barclays Bank of Kenya and Sales and Marketing Assistant at SoftScript Solutions. Catherine's recent education includes a Certificate in Digital Product Development from the Technical University of Munich and a Technical Certificate in AWS Cloud Engineering from Azubi Africa.