Marc Lapointe

Marc Lapointe is an experienced professional in marketing and data governance with a career spanning several prominent organizations. Currently serving as a Product Owner for CRM Transformation and Digital Client Experience at Banque Nationale du Canada since July 2012, Marc has co-designed a data governance framework and led the onboarding of data stewards across business lines. Previously, as Manager of Membership & Program Development at Aeroplan, Marc played a key role in developing segmentation schemes and marketing strategies based on member insights. Earlier experience includes consulting at SAS Institute, where Marc contributed to acquiring the Aeroplan account, and roles at Microcell i5, Laurentian Bank, and Desjardins, focusing on analytical solutions, client strategy, and commercial analysis. Marc holds multiple degrees in Marketing from Université de Sherbrooke and a DEC in Administration from Cegep de Chicoutimi.