Lara Mehanna

Lara Mehanna is currently the VP Digital & Programmatic Strategy at National CineMedia. Lara also serves as a Board Member at Lara Runs It and was previously the President at mBolden. With a background in various roles related to digital sales and strategy, Lara has consistently worked towards empowering women in digital and media industries. Lara has experience in building go-to-market strategies, developing sales opportunities, and driving growth for various companies in the digital advertising space. Additionally, Lara has a strong focus on mobile advertising, programmatic, and data in the realm of digital marketing.