Felicia Martin

Felicia Martin became the vice president of the Eligibility Center in February 2017. Martin is responsible for the Eligibility Center’s strategic direction and leads a staff that each year certifies academics and amateurism credentials for approximately 100,000 Divisions I and II prospective college athletes. Before coming to the NCAA, Martin was the senior associate director of athletics for academics, student services and sports administration at Texas Tech University. She joined the Texas Tech athletics staff in June 1999 as a counseling specialist for the tutorial and mentor program. Martin also served as the assistant executive director at the D1A Athletic Directors’ Association, which now is known as the LEAD1 Association.

Martin is an active, long-standing member of the National Association of Academic and Student-Athlete Development Professionals (N4A). She held various leadership roles within the organization and served as the 2017-18 N4A president. Currently, Martin represents the NCAA on the NACDA Executive Committee as an At-Large Representative. In addition, she is a member of Women Leaders in College Sports (formerly NACWAA). Martin is a graduate of the NCAA Dr. Charles Whitcomb Leadership Institute. She has facilitated several student-athlete development leadership conferences and is a frequent panelist, presenter and keynote speaker. A native of Bay Springs, Mississippi, Martin earned her bachelor’s degree in educational psychology and master’s degree in counselor education from Mississippi State University.