Abdullah AlMassud is an accomplished professional in customer experience management, currently serving as the Director of Customer Experience at the National eLearning Center since June 2022, where responsibilities include managing qualitative and quantitative research activities. Prior experience includes directing customer experience at the Real Estate Development Fund, focusing on Voice of Customer insights and customer awareness from May 2020 to May 2022, and various managerial roles at prominent financial institutions such as Al Rajhi Bank, SAB, and Riyad Bank, specializing in customer experience and research operations. Abdullah AlMassud holds a Master's Degree in Marketing from the University of Hertfordshire and a Bachelor's Degree in Social Studies from King Saud University.

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