National Memorial Arboretum
Andrew Baud serves as Chief Executive Officer at TALA since July 2007 and has recently welcomed new colleagues from Elan, which became part of TALA in September 2024, where Andrew is also CEO. With extensive experience in strategic communications, Andrew has advised various organizations including the National Memorial Arboretum and currently chairs the PR & Communications Apprentice Trailblazer Group. In addition to roles at TALA and Elan, Andrew holds positions as Trustee at the Fatherhood Institute and God Unlimited Outdoor Therapy, and has served as a Crisis Communications Adviser at Crisis24 and SE24. Andrew's educational background includes a BA (Hons) in Business Studies from the University of Gloucestershire and a CIPR Diploma in Public Relations.
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National Memorial Arboretum
WHERE OUR NATION REMEMBERS The National Memorial Arboretum is the UK’s year-round centre of Remembrance; a spiritually uplifting place which honours the fallen, recognises service and sacrifice, and fosters pride in our country. The Arboretum is part of The Royal British Legion family of charities. Sited in the heart of the Nation, with 30,000 maturing trees and over 330 significant memorials set in 150 acres, it is a beautiful and lasting tribute to those who serve their country or who have died in conflict. Visitors from all walks of life number around 300,000 per year, including Service personnel, veterans, students of all ages, groups and individuals. Over 200 special events are held annually. The Act of Remembrance, including a Silence, is observed daily in the Millennium Chapel. The Arboretum is home to the striking Armed Forces Memorial which commemorates those who have been killed on duty or as a result of terrorism from the end of the Second World War to the present day.