National Museum Of Australia
Abbie McPhie possesses extensive experience in audience research and governance within cultural and tourism sectors. Currently serving as Assistant Manager for Audience Research and Reporting at the National Museum of Australia since October 2017, Abbie oversees the Museum's Audience Research and Evaluation program, provides strategic insights, and manages corporate reporting against strategic objectives. Prior roles include Acting Assistant Governance Manager, responsible for managing Councils and Committees, and Audience Research and Evaluation Manager, where Abbie developed programs focused on audience engagement. Experience also includes consulting roles for tourism clients and various positions within VisitEngland, GfK NOP, and DBM Consultants, focusing on research and insights in the tourism and government sectors. Abbie holds a Bachelor of Arts (Hons) in Political Science and Government from Melbourne University.